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Virtuoso Living

digital / identity / environmental / ux
Virtuoso Living logo identity branding design

Virtuoso Living creates a new standard of living for its community in Huntsville, Alabama. The planned community stands apart and offers more than the typical renter’s lifestyle with its innovative “Housement.” The Virtuoso brand appeals to higher income individuals who are looking for the efficiency, amenities perks and ease of renting with the additional space, privacy and luxury of a house. Imagine grilling on your porch, washing your dog in the yard and the feeling of natural light flooding through your home… yet with worry-free maintenance, a community pool and workout facility. We channeled these feelings of home, comfort and light into the cheery brand development of Virtuoso.

Virtuoso Living Moodboard
Virtuoso Living Naming identity exercise
Virtuoso Living logo concept Huntsville, AL
Virtuoso Living logo concept Huntsville, AL
Virtuoso Living logo concept Huntsville, AL
Virtuoso Living Primary Logo Huntsville, AL
Virtuoso Living Secondary Logomark
Virtuoso Living Brand Attributes Comfort Bright Fresh Charming Friendly Cheerful Light
Virtuoso Living Color Palette Huntsville, AL
Virtuoso Living typography font made grotesk
Virtuoso Living typography font montserrat
Virtuoso Living iconography Huntsville, AL
Virtuoso Living Web Responsive Mobile Design Landing Page in Huntsville, AL