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Tunnel Vision

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Lately we’ve cruising on super-f’ing-busy-mode, but we’re taking a little time to share some new finds.

I want to take us south-of-the-border and shed some light on some impressive and inspirational design making its way out of Mexico.

Sadly, sometimes Mexico goes unnoticed when it comes to thinking of the international design scene. In discussion with other designers, you often hear of great work from the US, Europe, South America, and other places.

But Mexico? It can be an unsung hero. Mexican design is also unfairly pigeonholed and expected to fit a certain mold. Nashville is often put in this type of box as well. But lately I’ve been taken aback by Mexican design. Its on point and rebellious, magnificently breaking expectations.

Yep, I use the word magnificently and I’m a dude.

So, I’d like to highlight a few agencies that show a few different facets of Mexican design, that are making a name for themselves and for Mexico.

Estudio YeYe

First stop is Estudio YeYe  based in Chihuahua. Run by a team with individuals skill sets ranging from design to web to architecture to illustration, YeYe provides branding, web design, naming, packaging, interior design, marketing, and more.

YeYe seems to have consistent feel across some of their work (which clients likely gravitate toward), which I would describe as dynamic, fun and charged. But I feel like they keep it fresh and diversified.

YeYe has a knack for attentively looking at a project from all angles and providing a unique result. Some of my favorite projects are Quinto Sol , Svbterra-XVII , and Las Gaonas .

estudio_yeye

 

Anagrama

More well known is Anagrama — a branding agency with operations in Mexico City and Monterey. Anagrama’s work is clean, minimal and well-thought out, its hard to find anything of theirs that I’m no into. Their level of detail is immaculate. Initial projects that stand out are Romero + McPaul, Montero, and Anthem. I want to say if aristocracy had a royal designer it would be Anagrama.

anagrama

 

Face

Another point for Monterey goes to Face. A little more super-modernest and a little experimental, Face provides another unique voice to Mexico’s spectrum of talent.

Some inspiring executions are Parlor Textiles, Motion Music, Mal de Mar . Their space is quite appealing, too. I like their application and usage of OSB wood.

face

Its encouraging and eye opening to see whats going on in the Mexican design community, so please excuse the Americans, Mexico, for a bad case of tunnel vision.

Te amo.

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