Bandwagon Pinot Noir & Chardonnay
BRAND DEVELOPMENT // DESIGN // COMPOSITING
We were tasked with taking the existing Bandwagon identity and developing the brand further to stand off the shelves and be memorable. The new design stays true to the Bandwagon brand, but pushes its personality forward and gives off the “go out west, make a better life, follow the group” feel, as the name suggests. A unique box for distribution was designed to get attention in retail locations. Additional label designs from development are also shown.