OHHH•EMMM•GEEE!!! It’s TOTES Summer. And summer means grilling out burgers and condiments, namely Ketchup. There’s nothing like an ice cold bottled coke, a freshly salted carton of fries, and cool ketchup for dipping to beat a hot-ass Nashville summer day in the shade.
In honor of our old crimson confidant, we’re diving into this sauce and highlighting a few ketchup packaging projects.
Ketchup began its long journey in China, and originally was called ke-chiap (which later became “ketchup”, a mixture of pickled fish and spices. Later the sauce made its way south to Singapore, Malaysia where it was discovered by sailors and spread to Europe.
Then there is the super minimal and plain, IKEA ketchup. Designed by Stockholm Design Lab along with a variety of other condiment and perishable packaging. This design works well for IKEA’s look, which one cannot really deviate from, but is a little too plain.
Sosu is a nicely executed artisan ketchup, clean with Knockout and only a touch of texture. Sosu features a variety of fusion ketchups (mixing sriracha and tom yum soup with the American favorite) from Srirachup and Sricahup x to Thaichup.
And finally our lifetime favorite, Heinz.
You probably remember, Heinz experienced a redesign of the traditional label in 2009 by Vibrant of London. They removed the pickle from the front of the label, moved the pickle to the top and replaced it with a tomato. You see the updated easy-squeeze bottle and the old glass bottle design everywhere you go, along with the Heinz name. Its such a staple of American culture, we always just glaze over. But I found myself staring at the new labels design one night out with my wife at Nosheville. This ubiquitous treasure has an excellent composition. One of my favorite detail is how “Grown Not Made” graces the curve of the tomato bobbing from the tomato vine.
If you have some great ketchup packaging finds shoot them our way.