Logo for Watershed Festival in George, Washington

Watershed

Washington State’s largest
Country Music Festival

Responsive home page design with branding elements for Watershed Music Festival in George, Washington

What do you do when 80% of festival goers are visiting your site on mobile devices?

You focus first and foremost on mobile, and build up from there. That’s just what we did with the Watershed Festival website for Live Nation. Not only did this approach deliver more ‘happy’ factor to attendees, it improved analytics numbers by leaps in bounds.

Angled mobile website design screens for Live Nation Watershed Festival in George, Washington

​On launch day, as compared to 2015 numbers, we saw an increase of +5,069 unique visitors and +122,462 pageviews

Secondary web pages of watershedfest.com shown on tablet and mobile devices including info, camping, festival passes and FAQ pages for Watershed Festival, George, Washington

But wait, there’s more. Not only did Live Nation see an increase in the numbers, but there was also a significant drop in bounces. In 2015, on launch day, there was a 46% bounce rate. In 2016 this dropped to 27%.

Webpage design of watershedfest.com showing photo social media tag #watershedfest feed, festival video and navigation menu takeover on mobile devices for Watershed Festival, George, Washington
Social media banner design with branding elements in alignment with watershedfest.com for Watershed Festival, George, Washington

At the end of the day, literally, users viewed on average 1.21 more pages and the average session duration increased from 2:19 minutes to 2:55 minutes. Now THAT’S a good day.

Branding elements showing tiny blue stars in alignment with Watershed Festival, George, Washington

watershedfest.com