Rock Your Run

Branding Toyota’s footprint at Marathons

ST8MNT had a blast working with REACH to brand the Rock Your Run activation in 21 cities for Toyota’s sponsorship of the Rock ‘n’ Roll Marathon Series.

Toyota Rock Your Run Key Art featuring a man and woman runner running down a city street with the words Rock Your Run and dynamic geometric fragments.

ST8MNT began by exploring two different directions that would capture the energy of the marathon events, compliment the Toyota brand and pull attendees into Toyota’s activations. We worked with Reach to develop the creative for Toyota’s finish line footprint, and expo footprint inside the event convention areas. The winning moodboard below illustrates the fun, sporty and geometric direction.

Toyota Rock Your Run Moodboard featuring inspiration for the key art and branding.

Two key art directions for the brand activation

Fun & Energetic, “Rock Your Run” is a surreal step into a whimsical fast moving space of running and music. The geometric look and feel will be carried throughout all design pieces utilizing runners, street scenes, elements and abstract geometric shapes and lines.

Inspired by the pulse of music and the energy of the run is “Rock Hard. Run Hard.” This direction emanates light and movement through city streets. Additional design elements include images of instruments and runners streaked with lights, glow and energy fragments.

Pitched directions for Toyota Rock Your Run featuring dynamic geometric fragments with a male and female runner and city scape with the words Rock Your Run for the first direction. For the second direction featuring the words Rock Hard Run Hard with the light streams, a male and female runner, and a night city scape.

RNR Expo Signage

Toyota Rock Your Run back wall middle panel featuring a giant boom box, a male and female runner, dynamic geometric fragments, and city scape.
Toyota Rock Your Run back wall left panel featuring the Rock Your Run logo a city scape, the Seattle Space Needle, the San Francisco Transamerica Pyramid, dynamic geometric fragments, male runner, and the boombox.
Toyota Rock Your Run back wall right panel featuring the Rock Your Run logo a city scape, the Chicago Willis Tower, the Nashville AT&T Batman Buildling, dynamic geometric fragments, male runner, and the boombox.
Toyota Rock Your Run. Three event photos showing a close ups of the back panel wall and a mamba flag.
Photo capturing action on the expo floor of the Toyota Rock Your Run event.
Toyota Rock Your Run. Stills featuring the Mamba flag, sweepstakes sign, the stanchion topper.
Photos of the Toyota Rock Your Run finish line with runners, expo tent, and banner.

Make Your Meme App

Toyota Rock Your Run. Still of the Make Your Meme App user interface.
Toyota Rock Your Run. Stills of the user experience for the Make Your Meme App.

RAV 4 Hybrid Power Challenge

Toyota Rav4 Hybrid Power Challenge items featuring the 2x7 TFE sign, car topper, and door magnet.
Toyota Rav4 Hybrid Power Challenge items featuring the hood and door magnets, pop off, and 22x28 TFE sign.
Toyota Rav4 Hybrid Power Challenge items featuring pop-offs.
Photos of the Toyota Rock Your Run event featuring a Rav4 2x7 TFE and Rav4 door magnet.

Highlander Challenge

Toyota Rock Your Run. Toyota Highlander Challenge items featuring pop off, hood and door magnets, and 2x7 TFE.
Toyota Rock Your Run. Toyota Highlander Challenge Pop Off closeups.

Prius CARb Challenge

Toyota Rock Your Run. Toyota Prius Carb Challenge featuring 2x7 TFE sign, donut car topper, door and hood magnets, 22x28 TFE sign, and pop-off.
Toyota Rock Your Run. Toyota Prius CARb Challenge items featuring the leaderboard and pop-offs.
Toyota Rock Your Run. Toyota Prius CARb Challenge photos of the 2x7 TFE sign and the donut car topper.

Sienna TG Press On & Run

Toyota Rock Your Run. Toyota Sienna TG Press On & Run items featuring a photo wall, 2x7 TFE sign, 22x28 TFE sign, car topper, pop-off, hood and door magnets, and stanchion topper.
Toyota Rock Your Run. Toyota Sienna TG Press On And Run Photos featuring the photo wall with three women having their photo taken and "I Run For" and "I Support" boards.
Toyota Rock Your Run. Toyota Sienna TG Press On And Run close ups of the pop-offs.
Toyota Rock Your Run Event photos of the Toyota Sienna TG 22x28 TFE sign, door magnet, and photo wall.

RNR Cheer Station

Toyota Rock Your Run. Photo of the Toyota Rock Your Run cheer station and a 2x7 TFE sign.

Custom Race Headbands

Toyota Rock Your Run. Photo and sign of the Toyota Rock Your Run custom race headbands event. Where people could line up to get a custom dyed headband.

Lollipop Signs

Toyota Rock Your Run close ups of the Lollipop Signs.

Static Vehicles

Toyota Rock Your Run. Photos of the Toyota Highlander and Sienna TG static vehicle hood and door magnets.
Toyota Rock Your Run. Photos of the Toyota Tundra static vehicle hood and door magnets.